建筑商业战略与实例研究 Professional Practice 101

建筑商业战略与实例研究 Professional Practice 101: Shed fresh light on the many issues involved in the operation of an architectural practice -- from how a firm is structured to how it manages projects and secures new business -- with the latest edition of Professional Practice 101. Case studies, new to the this edition, augment each chapter as does a wealth of material 　　including coverage of:
　　Project management
　　Time management
　　Group dynamics and teamwork
　　Project delivery
　　Communication and leadership skills
　　Design and information technology
　　Marketing
　　Legal and licensing issues
　　Financial management
　　Risk management and professional liability insurance
　　Client and contractor relatio作者简介：
　　Andrew Pressman, FAIA, an architect and professor in the School of Architecture and Planning at the University of New Mexico, leads his own award-winning architectural firm in Albuquerque and Washington, D.C. His work has been featured in more than twenty professional, scholarly, and popular publications, including Architectural Record, Architecture, and the Washington Post. The Editor in Chief of Architectural Graphic Standards, 11th Edition (Wiley), Pressman has written five books on architecture and holds a master's degree from the Harvard University Graduate School of Design.Foreword to the Second Edition by Thomas Fisher
Preface
Acknowledgements
Chapter 1 Practice, Practice, Practice
　What It Means to Be a Professional or the Courage to Be a Misfit 　
　Professionalism and the Public Interest
　Professional Through and Through
　Linking Design and Practice
　For Whom Should You Design?
　Are You an Artist or an Architect?
　Sidebar: Voodoo and Hearsay
　Almost All About IDP, ARE, AIA, NCARB, NAAB, and ACSA
　Sidebar: Timing of the Architect Registration Examination
　Designing Your Career
　Case Study: Designing Your Career
Chapter 2 Do the Right Thing
　Architects and Ethics
　Sidebar: Postscript on Ethical Behavior
　Case Study: The Fifty-Nine-Story Crisis
Chapter 3 The Firm: Commoditiy and Delight
　Design Firm Typologies
　Firm Start-Ups
　Two Start-Up Profiles: Young, Digital, and Good
　Profiles in Courage: Three Firms
　Case Study: ABC/Prieto Haskell
　Case Study Analysis: A Firm in Search of a New Identity
　Case Study: Rose/Knox Townhouses or Architects Build Cheap House for Themselves
Chapter 4 Project Management
　Managing the Process versus Producing the Product
　Making Group Projects in Studio Work for You
　Client Relations: Of Timing and Schmoozing
　Designing Your Time
　Sidebar: Experimental Drawing-Drawing to Steal
　The Ultimate Manager: The Role of Wisdom in Louis Kahn's Office
　Case Study: Anne Cahill (A) and (B)
　Author's Case Study Analysis: Portrait of a Project Manager
　Case Study: Drawing as a Means to Practice
Chapter 5 Making a (Financial) Statement
　Financial Management Primer
　idebar: Managing the Labor Force
　The Real Meaning of Green Design: Fees and Schedules
　Conventional versus Progressive Real Estate Development
　Case Study: Downtown Albuquerque Theater Block
Chapter 6 To Market, to Market
　Top 10 Rules of Marketing
　Marketing for Success
　Sidebar: Selling Architectural Services
　Top 10 Presentation Skills
　Top 10 Principles for Design on the Web
　Case Study: Richards Roth Caruso, Inc
Chapter 7 Laws and Order
Chapter 8 Risky Business
Chapter 9 New Modes of Service and Project Delivery
Chapter 10 Nontraditional Practice
Chapter 11 Social Responsibilities
Index

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